News: If you buy Hellblade today Ninja Theory will donate all the profits to charity

Hellblade Screenshots

Ninja Theory has announced that gains from purchases of Hellblade: Senua’s Sacrifice made on October 10 will go to charity. This announcement coincides with today’s World Mental Health Day, and the developer has said that it’ll donate all proceeds to a UK based mental health charitable foundation.

The Hellblade developer has said that all gains will go to the mental health charity Rethink Mental Illness. This is an organisation that’s committed to helping improve and better the lives of people affected by mental illnesses. Hellblade’s protagonist, Senua, suffers from psychosis in the videogame and this is something the developer has attempted to deal with in a very thoughtful, and impactful manner. Our very own Alice really enjoyed her time with the videogame when she reviewed it, saying that ‘you’re doing yourself a disservice if you don’t try it’.

Alongside the announcement, Ninja Theory also released a new trailer of the videogame that was created using images taken in the videogame’s photo mode, and features testimonies of personal struggles and the feelings the videogame elicited from fans. As someone who’s been pretty open about my own battles with mental health it’s a lovely gesture to see something like this happen.

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